Social networking is the easiest and fastest way to meet millions of people. The day to day communicate of millions help promote whatever you think is important to you and also advertise the person you want people to think you are.
In a corporation it helps out alot. Some companies using websites as Linkedin to get a "network of over 8 million people". This large network allows companies an opportunity to look at many candidates for a job. With so many candidates out there it is easier for an employer to find a person that they think is perfect. Websites like this saves companies lots of money and time. Another benefit of social networking has to facebook. According to Rufus Jay, Mars the chocolate company used facebook to promote they chocolate in the virtual world that helped sells in the real world. Being the first company to actual issue real chocolate and not fake ones in mail in enable many to go out and get the gift that was given in this case chocolate bar. Exposing them to the product allowed many to purchase more than one. The sells of mars is an opening for many business to realize that the opportunity to sell itself is larger in the social setting because it is just so many more people here, and sending out coupons or free items will open people out to your product or service.
Yes they are a lot of things that can go good with social networking. But the virtual world is no different than the real world and they is step backs. One set back is that sexual harassment and stalking is available. It might start small but if not taken into effect can be serious. Any thing for consumers is not everything you see or read is real. And they are many people that is using social networking for they pleasure so be careful with who you contact with and trust. Because everyone is not who they be seem to be. But for the most part social networking is just an easier place to get things done while meeting new people.
Work Cited
Social Networking Technology Boosts Job Recruiting by Frank Langfitt, NPR, March 16, 2008. available from http://www.npr.org/templates/story/story.php?storyId=6522523&sc=emaf
Analysis: Real Facebook shop in virtual world breathes life into Mars. Marketing Week. Feb 21, 2008. p. 14. http://www.marketingweek.co.uk/cgi-bin/item.cgi?id=59708&u=pg_dtl_art_news&m=pg_hdr_art
The Next New Thing
14 years ago
With most technology and New Media there are both positive and negative sides. But it depends on how the user uses it. In my opinion, the positive of Social Networking outweighs the negatives.
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